BELIEVE IN THE MAGIC OF CHRISTMAS

　　Embrace the joy of the festive season as Rustan’s inspires unforgettable memories with the finest offers and immersive experiences

　　The most wonderful time of the year is fast approaching and Rustan’s is ready to sprinkle magic this holiday season! Step into a festive wonderland, where every corner is stacked with the finest selections from world-renowned brands. Rustan’s welcomes everyone to indulge in the magic of Christmas—from dazzling window displays to exclusive offers, every visit is a journey that evokes the spirit of wonder, joy, hope, kindness, charity, love, warmth, and gratitude。

　　As you browse through the aisles, discover the treasures that catch your eye and immerse yourself in the joy of the season. For decades, Rustan’s has been a beloved holiday destination for Filipinos, where every moment becomes even more special when shared with loved ones. Whether you’re picking out gifts or simply enjoying the ambiance together in the marvelously festooned space, these shared experiences create lasting memories that celebrate the true spirit of the season。

　　Do you believe in the magic of Christmas? Find out how Rustan’s is spreading the holiday message this season。

　　An iconic landmark sparking up the holiday

　　With a legacy of serving only the finest, Rustan’s has established itself as a premier destination not only for shopping but also for engaging events and in-store activities. This holiday season, Rustan’s continued to showcase its wonderful offerings across its divisions through an immersive customer journey that began with the unveiling ceremony of Rustan’s Christmas-themed window display, last October 18. This tradition, which dates back to the 1980s, has become a Christmas hallmark. While it creatively brings many of its featured brands to the forefront, the window display also spreads the holiday spirit to every passerby, leaving them with a simple yet profound joy—that is, the magic of Christmas。

　　This year, the window display playfully depicts Santa’s journey, showcasing his preparations in the workshop and culminating in the joyous act of delivering gifts to children in the community. What makes this year’s concept unique is its modern interpretation of the folkloric tale. For instance, instead of a sleigh, Santa is seen driving a beautiful vintage car loaded with gifts, which Old Saint Nick drives into town while Mrs. Claus is seen zipping through town on a Vespa. Other familiar characters also make an appearance including a reindeer and a bear driving a Volkswagen van loaded with gifts making this Christmas a whimsical treat to remember. 

　　The stunning façade features Giant Christmas Ornaments that highlights the spectacle patrons encounter when they step into the illustrious store, inviting them to embrace the holiday spirit in a truly enchanting way。

　　An immersive and unforgettable in-store experience

　　There’s no other way to ring in the season than with a bang! Rustan’s is going full-on with its lavish decorations, capturing the festive spirit through deep, vibrant hues and crimson-themed installations. On launch day, guests—consisting of notable personalities, friends from the media, and valued Rustan’s customers—were guided through Rustan’s Makati, complete with an immersive theatre experience. This celebration will also extend at all Rustan’s locations, including Shangri-La, Alabang, Gateway, and Cebu complete with exciting offers, sales and activities to beckon the holiday spirit across all branches。

　　The journey began at the entrance, where a doorman welcomed visitors with a holiday tune. Inside, Santa’s elves ushered guests to the Courtyard for refreshments. The program commenced with the arrival of the Head Elf as he asks, “Do you believe in the magic of Christmas?” and, followed by a resounding yes, the tour proceeds…

　　The whimsical production unveils. Patrons were guided through the store to rediscover the festive-fied space. Together with guests of honor—Lizzie Zobel, DOT Secretary Christina Garcia Frasco, COO of Marketing and Promotions Arm of DOT Marga Nograles, Hayden Kho, and Happy Ongpauco-Tiu—the show called everyone to believe in the magic of Christmas through storytelling. 

　　Each floor hosted a variety of activities. On the first floor, guests in the Beauty section can sample cacao at Santa’s Chocolate Corner or take home flowers from Rustan’s Floret, while those in the Men’s section can engage in branded activities and savor spirits at the cocktail tasting booth. The second floor features the Women’s section, where guests can browse a curated collection of occasion wear while enjoying festive bubbly and interact with women’s fashion designers such as Rosbert Villar, Yoya, Joyce Makitalo, Jim Weaver, and Puey Quinones. Families at the Kids section on the third floor can take pictures with Santa and enjoy unlimited train rides, fun games, free coffee (for parents)， and personalization services. On the fourth floor, the Home section offers decor inspiration through holiday tablescapes, food sampling by My Happy Home Cafe, as well as the chance to win amazing prizes at the Spin the Wheel. Finally, the fifth floor leads guests to the Candy Shop and the Gingerbread House. Items purchased can also be personalized at the gift concierge, adding a unique touch to every present。

　　At the launch event, the immersive theater experience included cannot-be-missed performances. The Mandaluyong Children’s Choir and the Pundaquit Virtuosi orchestra performed on the third and fifth floors, respectively, intensifying the holiday cheer as guests ascended during the tour. The program culminated on the fifth level with a heartwarming song number by musical theater star Arman Ferrer. This was followed by a shopping party accompanied by live music by the Naughty Pandas. 

　　All in all, Rustan’s enchanting celebration awakens the true spirit of Christmas, inspiring guests with the magic of the season, creating lasting memories to cherish with loved ones。

　　Exclusive offers

　　Shop ‘til you drop! Rustan's presents an array of enticing promos available from October 5 to December 31, with special offers on October 18. Enjoy up to 60% off at Rustan’s Beauty, featuring beloved brands like K-Palette, Phyto, Babyliss, and bath & body brands. In Women's Fashion, discover stylish selections ranging from apparel, accessories, shoes, and bags from Natori, Swarovski, Nava, among others, with discounts of up to 30% off. Men's Fashion offers promos ranging from fashion to technology. Banana Republic offers 45% off for FSP members and 35% off for non-FSP members on regular-priced men's items; get 10% off on all regular items from TUMI and receive a complimentary 19D Aluminum Card with a minimum purchase of Php40,000; Alphatech offers 25% off on selected items plus a complimentary Travel Digital Pouch with every purchase of an Alphatech Powerbank and Aktive Audio items. More perks await gents--first 50 customers who purchase a minimum of Php5,000 from the men's division will get a can of beer accompanied by a Rustan's Men beer sleeve. The Kids section features playful clothing and accessories from Mommy Hugs, Yumbox, Cuddlebug, and more, offering up to 25% off.Dazzle this holiday season with pieces from from Montblanc, Tiffany & Co., Swarovski, and Chow Sang Sang, all available at up to 20% off. Don’t miss the opportunity to explore the Silver Vault, featuring exclusive items at up to 25% off, making it the perfect time to indulge in exquisite jewelry and elevate your holiday gifting! Entertain family and friends at holiday gatherings with style and sophistication! The Home Collection showcases elegant décor, tableware, kitchen items, appliances, and more from renowned brands like Royal Albert, Vista Alegre, Rustan's Our Very Own, Tefal, Beka, Breville, and more, featuring offers of up to 40% off. Plus, select Rustan’s brands will extend gift-with-purchase offers during the promo period, making it easier to elevate your celebrations。

　　Share the Christmas magic

　　Rustan’s invites shoppers to be part of a worthy cause with the introduction of the Rustan’s Christmas Bear, a heartwarming collectible designed to spread joy and goodwill. In line with Rustan’s tradition of giving back, FSP and Beauty Addict members who make a minimum purchase of P20,000 within November 1 to 30 will receive a Rustan’s Christmas Bear, symbolizing their contribution to this meaningful cause. A portion of the proceeds collected will benefit the Servants of Charity, an organization dear to the late Zenaida R. Tantoco, dedicated to caring for children with mental disabilities. Offering a preview of the season’s spirit of generosity, a delightful display of the bears will be showcased on the 5th floor starting October 18 along with the launch of their new Rustan’s Paper Bags and Gift Wrappers!

　　Discover the essence of the season when you visit Rustan’s, the premiere destination for shopping and celebrating holiday traditions, embracing only the finest。

　　Celebrate the magic of the season with @RustansPH and have a memorable #RustansChristmas that promises joy, wonder, and festive cheer. Don’t miss out on this enchanting experience as you celebrate with us as we create new memories that will light up the holidays as we continue to #BelieveInTheMagicOfChristmas!