SM Supermalls brings festive holiday cheer with malls’ Christmas launches

　　The holiday season has officially begun at SM Supermalls, with a series of spectacular Christmas launches at SM malls around the country! Each mall celebrated the beginning of Christmas with unique themes, activities, and decorations, bringing joy and excitement to families and visitors alike。

　　SM Supermalls welcomed the Christmas season at SM City North EDSA on October 16, which transformed into an enchanting land called Elfdale. The Christmas tree lighting ceremony was made special by the dynamic performances of Jose Mari Chan and P-Pop groups, VXON and G22. 

Jose Mari Chan serenaded the crowd at SM City North EDSA。

P-Pop groups VXON and G22 made the event extra special by singing Christmas jingles。

Elfdale at The Block Atrium, SM City North EDSA。

　　On October 17, SM Mall of Asia (MOA) kicked off the festivities with MOA Paskong Pinoy! The spirit of the holidays came alive thanks to live performances from the Manila Philharmonic Orchestra. Stell of SB19 also serenaded the crowd with his rendition of classic Filipino Christmas favorites. Following this was MOA’s dazzling tree lighting ceremony, which illuminated the mall and created a magical atmosphere for the holiday season. The grand, playful installations of Filipino icons, including taho carts and kalesas, flanked a towering Christmas tree in the mall's Central Atrium。

Paskong Pinoy magic is in full swing at SM Mall of Asia。

Make unforgettable memories this Christmas at SM Mall of Asia's Paskong Pinoy celebrations with Santa Claus and his festive horse-drawn carriage。

　　Meanwhile, SM Megamall transformed into a classic London Christmas scene, featuring extravagant red ribbons and tuxedo-donned teddy bears, inviting visitors to step into a winter wonderland for Mega Holidays 2024! The grand 50-foot Christmas tree took center stage during the tree lighting ceremony, captivating guests with its radiant lights. The festivities continued with a one-of-a-kind hologram concert featuring singer-songwriter and rising star Maki。

London meets Manila at SM Megamall with its spectacular 40-ft. Christmas tree。

SM Megamall’s grand Christmas tree and festive decor will transport you to a classic London Christmas. 

　　Christmas in the Visayas region came alive at SM Seaside City Cebu with the launch of Santa’s Cirque World. Families enjoyed a whimsical theatrical performance featuring Mr. and Mrs. Claus, followed by the enchanting lighting of a stunning 40-foot Christmas tree. The array of attractions, including the Merry-Go-Magic, Mrs. Claus’ Spectacle Tent, The North Pole Flyer, and the Festive Ferris Wheel Delight, created a fun-filled day for everyone in attendance。

Be enchanted by SM Seaside City Cebu’s whimsical Santa's Cirque World。

A Christmas winter wonderland in the Visayas at SM Seaside City Cebu。

　　At SM City Bacolod, the holiday spirit flourished with the launch of Santa’s Elf Village. A lively Christmas medley was performed by the CPAC Symphonic Orchestra and the De La Salle Chorale, filling the air with joyful music. The highlight of the evening was the heartwarming countdown to the tree lighting, where Santa and his delightful elves made a grand, spectacular entrance, spreading cheer and holiday magic to everyone present。

Join Santa Claus and his elves for a remarkable holiday adventure at SM City Bacolod’s Santa Elf Village。

Celebrate the festive season at Santa's Elf Village in SM City Bacolod。

　　The enchantment continued on October 18 at SM Lanang in Davao, where Janine Myrtel Arisola and Timothy Paul Cabrera, independent performing artists, delivered a mesmerizing ballet performance, Pas de Deux. The enchanting Christmas Forest, adorned with twinkling lights and festive decorations, provided the perfect backdrop for this captivating scene。

Visit SM Lanang in Davao and be captivated by the enchanting Christmas Forest。

Admire the exquisite decorations and twinkling lights of SM Lanang’s Christmas Forest。

　　SM Aura, on the other hand, celebrated Filipino craftsmanship through the Sinag at Saya showcase. A beautifully decorated holiday display highlighted local artistry with intricate ornaments and parols made from native materials. The tree-lighting ceremony featured a unique fashion presentation by renowned designer Carl Jan Cruz, who reimagined traditional Filipino aesthetics through modern design—a delight for attendees with its beautiful blend of culture and style。

Guests at SM Aura’s Christmas Launch included (L-R) SM Supermalls President Steven Tan, SM Supermalls Assistant Vice President for Tenant Marketing and Special Events Hanna Carinna Sy, Taguig City Mayor Lani Cayetano, and SM Supermalls Executive Vice President for Marketing Joaquin San Agustin。

SM Aura’s Sinag at Saya showcases handcrafted Christmas ornaments made from local resources。

A fashion show by acclaimed designer Carl Jan Cruz at SM Aura’s Sinag at Saya Christmas launch。

　　Finally, on October 19, The Podium unveiled its Holidays are in Bloom celebration, with the mall decked out in gold and ivory blooms, with tinges of lilac and soft rose. The tree-lighting ceremony dazzled guests, along with musical performances from enchanting elves, toy soldiers, and ballerinas. And of course, Santa’s special appearance added to the festive excitement。

Explore the fascinating floral Christmas wonderland at SM Podium。

SM Podium's Holidays are in Bloom Christmas celebration features gold, ivory, lilac, and soft rose blooms。

　　With laughter, music, and a sprinkle of magic, SM Supermalls is setting the stage for a joyous holiday season. These dynamic celebrations are just the beginning, as families and friends create AweSM memories, just in time for the most wonderful time of the year! For more information on SM’s Christmas celebrations and events, visit www.smsupermalls.com or follow SM Supermalls on Facebook。