Your Next Big Gig is Here: A campaign to invite Gen Z and Millennials to become Sun Life Financial Advisors

　　MANILA, PH – (February 7,2024) - Today’s generations are at the forefront of embracing the gig economy,  and this is revolutionizing the traditional employment landscape. Fueled by a desire for flexibility and  independence, millennials and Gen Z are increasingly turning to gig opportunities or side hustles.  

　　This was the insight that inspired Sun Life Philippines’ recently launched campaign, “The Next Big Gig”. The  campaign aims to invite today’s generation to venture into becoming a financial advisor as their next side  hustle.  

　　“The Next Big Gig” was officially launched at a media event held at Makati Shangri-La last February 7, 2024.  At the event, Sun Life Financial Advisors shared their own personal stories to enlighten the audience about  how this gig gives them income opportunities, the freedom of time, and a sense of fulfillment in helping their  clients start their journey towards financial security.  

　　All these were likewise reflected in Sun Life’s newest digital video, which premiered during the event. It  features various individuals who are also financial advisors, such as a school teacher, an online seller, a  corporate employee, and an entrepreneur – all of whom enjoy the perks of being a financial advisor, namely  the earnings, travel incentives, finding an advocacy, and the rewarding feeling of being your clients’ Partner  for Life. 

　　To add an experiential element to the event, there were three main “pods” or activity booths that simulated  the experiences of a financial advisor. Each pod allowed the attendees to win exclusive Sun Life merchandise  and prizes.  

　　The “Next Big Quiz” pod was a quiz booth with questions on life insurance to challenge the attendees’  knowledge on the subject matter. The second pod was entitled “Next Big Destination”， which was an  international-themed photo wall. This represented the travel incentives of Sun Life advisors. Lastly, the third  pod was called, “Next Big Project”. This booth showcased advisors’ corporate social responsibility activities  and included a voting apparatus that asked what project advisors should support next. 

　　“The gig economy is booming, and we recognize that today’s generation craves flexibility and purpose in  their careers. Our campaign, ‘The Next Big Gig’, aims to showcase the incredible opportunity for individuals  to build a fulfilling career and advocacy as a Sun Life Financial Advisor. This gig allows you to earn income  while pursuing your passions, experiencing rewards, and finding a sense of purpose,” said Al Quitangon, Chief  Distribution Officer of Sun Life Philippines.  

　　Want to get started on your Next Big Gig? Visit www.sunlife.co/BecomeAnAdvisor to know more!