Hennessy unveils a series of limited editions with artist Yang Yongliang to celebrate Chinese New Year

　　Hennessy unveils a series of limited editions with artist Yang Yongliang to celebrate Chinese New Year

　　#HennessyPH #HennessyYangYongliang #HennessyChineseNewYear #CelebrateWithHennessy

Award-winning Chinese artist honors the Year of the Dragon, blending ancient art and digital technology to bring the mythical creature to life in this year’s Limited Edition Hennessy collection。

　　Philippines, January 8, 2024 - Hennessy, the renowned cognac house welcomes the 2024 Chinese New Year, the Majestic Year of the Dragon, with a stunning Limited Edition collection inspired by a digital art piece created by visionary Chinese artist Yang Yongliang, called ‘Dragon’s Odyssey’。

　　In honor of the dragon, the most symbolic and vital animal of the Chinese zodiac, Yang Yongliang has combined traditional drawings with striking digital art which literally breathe life, movement, energy, and fire into a collective of metallic dragons dancing in and out of waves. The unique artwork has incredible attention to detail, with a three-dimensional element which brings out even the texture of the dragon’s skin and teeth. 

“Dragon’s Odyssey” by Yang Yongliang

　　Inspired by his masterpiece, Hennessy unveils Limited Edition collections to celebrate the festivity with the Chinese Filipino community. With the new Hennessy campaign tagline ‘Together, we are unstoppable’, the Limited Edition collection embraces the ethos of 2024; a year to unleash positive energy and celebrate what brings us together. The art adorned bottles are available in V.S.O.P, X.O and Paradis. Each bottle features a color which embodies the aspirations of the new year, red for joy and luck and gold for prosperity。

　　They are all perfect as either a gift during the festive season, or as a drink to savor for the new year with friends and family, or as a collectable centerpiece in the home。

　　About the Products

	HENNESSY V.S.O.P CHINESE NEW YEAR SLEEVE EDITION - A blend for celebration- This includes the classic Hennessy V.S.O.P bottle presented in a striking gift box featuring an intricate red sleeve design. Adorned with Yang Yongliang's remarkable artwork, these boxes elegantly showcase lifelike metallic dragons against a dynamic wave backdrop, capturing every nuance of the dragon's skin and teeth in a captivating three-dimensional design. Embellished with a vibrant red motif, the design not only enhances the presentation but also embodies the essence of joy and luck, making them a perfect choice for gifting during the festive season。 Hennessy V.S.O.P, an enduring blend established in 1817 and preserved in its original form, is a remarkable classic adored by all for its versatility. Whether sipped neat, served over ice, or used as a key ingredient in a range of cocktails, Hennessy V.S.O.P stands as a quintessential choice. Its vibrant red festive design makes it an ideal gift for sharing joy and luck with friends and family。
	HENNESSY V.S.O.P CHINESE NEW YEAR LIMITED EDITION - A blend for celebration- In honor of the dragon, the most symbolic and vital animal of the Chinese zodiac, Yang Yongliang has crafted a collection with Hennessy that showcases intricate designs on cognac bottles. The bottles are complemented with design elements on the gift boxes and packaging, inspired by his remarkable artwork. These bottles beautifully showcase intricate, lifelike metallic dragons set against a dynamic wave backdrop, masterfully capturing every nuance of the dragon's skin and teeth within a captivating three-dimensional design. Adorned with a vibrant red motif, these bottles make for the perfect gift, embodying the essence of joy and luck during the festive season。 Hennessy V.S.O.P is a signature blend that has remained untouched since its creation in 1817. A distinctive classic unanimously loved for its versatility, Hennessy V.S.O.P can be enjoyed neat, over ice, or in a variety of cocktails. It is a perfect gift for friends and family, bringing joy and luck with its red festive design。
	HENNESSY X.O CHINESE NEW YEAR LIMITED EDITION - A sensorial experience- The golden Hennessy X.O decanter exudes opulence and elegance, making it the ultimate symbol of luxury to celebrate the Chinese New Year. Its meticulous craftsmanship and rich golden finish embody tradition and sophistication, elevating the festivities with a touch of opulence. It's a collector's item, a connoisseur's delight, and a perfect choice to welcome a prosperous new year。 Bold and complex, Hennessy X.O was created in 1870 by the 3rd generation of Hennessy master blenders. Hennessy X.O stands as a timeless icon, with robust, intense, powerful yet round flavor, perfect to impress guests at home and an iconic cognac for gifting.
	HENNESSY PARADIS  CHINESE NEW YEAR LIMITED EDITION - A unique porcelain decanter with grace- This highly rare collectible art piece boasts an exquisitely handcrafted porcelain decanter with intricate gold detailing featuring the majestic dragons created by Yang Yongliang. It's designed to impart purity and preciousness, making it a truly unique gift. The porcelain decanter, meticulously crafted to perfection, stands as a symbol of refinement and sophistication, elevating the act of gifting to a whole new level. It's a one-of-a-kind expression of appreciation and artistic mastery that will be cherished for its extraordinary value。 Each Hennessy Paradis bottles are with individual numbering and with only 485 bottles available worldwide. This Limited Edition is exclusively available for private clients. Please reach mhpics@moethennessy.com if interested.

Limited Edition bottles are available in the Philippines from January 2024 onwards, in all leading supermarkets and selective retail points, while stocks last。

　　About Hennessy

　　The leader in Cognac, the Maison Hennessy has shone around the world with its exceptional know-how for more than 250 years. Built on founder Richard Hennessy’s spirit of conquest, the brand is present in more than 160 countries. Based in the heart of the Charente region, Hennessy is also a steadfast pillar of the regional economy. The House’s success and longevity are rooted in the excellence of its cognacs, each of which is born of a unique process of transmission of know-how from generation to generation. The first spirits house to be certified ISO 14001, Hennessy unites its capacity for innovation and the support of all its partners to protect this exceptional area. As a crown jewel of the LVMH Group, Hennessy is a major contributor to French international trade, with 99% of production sold in export, and a worldwide ambassador for the French art de vivre。

　　About Yang Yongliang

　　Born in 1980 in Old Town Jiading, Shanghai, Yang Yongliang studied Chinese painting since childhood. In the early 2000s, he graduated from Shanghai Institute of Design of China Academy of Art and started his experiments in multidisciplinary art. Yang currently lives and works in New York and Shanghai. Yang’s digital Chinese landscapes have redefined traditional landscape paintings, featuring a massive number of urban images reconstructed, and recomposed. Poetic and quaint as it appears to be when seen from a distance, it unfolds a fable of modern civilization if one takes a closer look. His works have been exhibited internationally and collected by public institutions worldwide, including Ullens Center for Contemporary Art in Beijing, Metropolitan Museum of Art in New York, Museum of Fine Arts in Boston, the British Museum in London, Paris Museum of Modern Art, and National Gallery of Victoria in Melbourne。

　　AR Experience

　　Consumers get to immerse themselves in Yang Yongliang’s artwork and dance with the dragons through a futuristic AR experience available on https://ph.hennessy.com/ and through the QR code below. 

　　Please enjoy responsibly。